Full Job Description
Position: Digital Content Strategist
Company Overview
Join TechInnovate, a leading player in the tech industry, revolutionizing how businesses connect with their audience. Based in the vibrant city of Mount Rainier, Maryland, we are committed to driving innovation and delivering cutting-edge solutions. Our team is comprised of enthusiastic professionals dedicated to enhancing user engagement and optimizing online presence.
Job Summary
We are looking for a passionate and data-driven Digital Content Strategist to join our expanding marketing team. In this role, you will be responsible for the development, implementation, and management of our digital content strategy. You will work closely with cross-functional teams to create high-quality, relevant, and engaging content that resonates with our target audience while meeting business objectives.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with the company’s goals and objectives.
- Conduct thorough audience research to understand their needs, behaviors, and content consumption preferences.
- Create, edit, and optimize a variety of content types, including blogs, articles, infographics, videos, and social media posts.
- Collaborate with designers, developers, and other marketing professionals to ensure content is visually appealing and functionally robust.
- Monitor and analyze content performance using tools like Google Analytics to measure engagement and effectiveness.
- Stay updated on industry trends and best practices, ensuring our content remains competitive and relevant.
- Utilize SEO best practices to enhance content visibility in search engine results.
- Organize and manage the content calendar to ensure timely delivery of content.
Qualifications
- Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
- 3+ years of experience in content strategy, content marketing, or a related role.
- Proven experience with content management systems, SEO tools, and analytics platforms.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong analytical skills with the capacity to interpret data and make data-driven decisions.
- Experience in a live engagement platform, or equivalent professional experience, preferred.
- Familiarity with social media platforms and their advertising capabilities.
Why Work At TechInnovate?
At TechInnovate, we pride ourselves on our dynamic work environment and commitment to employee growth. As a Digital Content Strategist, you will be instrumental in shaping our online narrative and building meaningful connections with our audience.
Benefits Include:
- Competitive salary with performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous PTO policy, including vacation and sick leave.
- Flexible working hours and the option to work remotely.
- Professional development opportunities, including training and certifications.
- A collaborative and inclusive company culture focused on innovation.
How to Apply
If you are ready to take on a challenging yet rewarding role as our Digital Content Strategist, then we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing examples of your previous work.
Join us at TechInnovate and be part of a team that is creating digital experiences that captivate audiences and drive results. We look forward to seeing how your skills and vision can help our company grow!
About Mount Rainier, Maryland
Located just outside of Washington D.C., Mount Rainier is a vibrant city that offers residents a unique blend of urban and suburban living. Known for its rich history, diverse culture, and family-friendly atmosphere, Mount Rainier provides easy access to a variety of dining, shopping, and recreational options. Whether you’re exploring local parks, enjoying community events, or taking in the stunning views of the District, Mount Rainier is more than just a place to work—it's a place to call home.
Become part of our journey, and let’s innovate together!